AdmissionBachelor degree in computing, management, economics, marketing, communication, engineering or a related field
CampusBoukhzar, Sousse
Overview
A structured programme designed to build practical skills.
This Master programme trains experts able to lead digital transformation, innovate and improve organisational performance through digital technologies, change management and sustainable digital strategy.
Programme objectives
01
Train experts in digital transformation and digital marketing
02
Lead cross-functional digital projects
03
Manage organisational change
04
Design and deploy an innovative digital strategy
Useful information
What you need to know before applying.
A clear view of the programme, application process and support offered by ESPITA.
Application review
Your application is reviewed according to your academic level, qualifications and study project.
Applied learning
Lectures, tutorials, practical work, projects and case studies structure your progress.
Internships and final project
Professional experience supports skills development and employability.
International support
Students can receive support for mobility, international internships and further study.
Monthly payment available
Payment terms and schedules are confirmed with the administration office.
French / English learning
Technical and professional English is progressively integrated into the programme.
Detailed curriculum
Structured progress, year by year.
Each stage combines courses, practice, projects and professional skills development.
01
Semester 1
Digital strategy and organisation
Digital business
Process management
Digital marketing
Data fundamentals
Innovation management
Project
Project: assess an organisation’s digital maturity.
02
Semesters 2–3
Transformation technologies and leadership
Applied AI
Big Data
Cloud
ERP and CRM
Agile projects
Change management
Project
Project: design and pilot a digital transformation roadmap.
03
Semester 4
Professional transformation project
Digital audit
Innovation financing
Digital law and ethics
Performance management
Project
Internship or final project addressing a real organisational transformation challenge.
Detailed content may evolve during curriculum updates. The admissions office confirms the version applicable to each intake.
Skills developed
Technical, methodological and interpersonal skills.
Digital leadershipInnovationData analysisProject managementStrategic decision makingProcess transformation